ASHIDO

“I'll tell you what Freedom is to me. No fear.” 
― Nina Simone

Hello! Dani here 👋 I founded this brand here in grad school as a way to apply my Communications degree to the greater wellness community.

Through my own personal interest and experience working as a budtender in Los Angeles dispensaries, I started Ashido after returning home from a month long trip through Asia.

/əˈSHi dō / or ah shi doh is derived from the combination of the words “soul” + “food” translated in Japanese. Ashido is an online resource, shop, and media outlet that can educate, inspire, and entertain women consumers, content that feeds the mind, body, and soul.

At the same time, I aspire to align with organizations working tirelessly to make social equity a priority in the industry.